Business Playground

Business_Playground_Cover_03_11_10Uno dei formatori di punta del LdB “ri-scosse” è Mark Simmons, autore insieme a Dave Stewart (degli Eurythmics) del libro Business Playground: Where Creativity and Commerce Collide  Il libro, pubblicato nel 2010, è stato una vera rivelazione, una rivoluzione nel mondo della comunicazione creativa e del marketing.  Scrivono del libro su Amazon: “Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers”.

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